WordWorld (Television program). [No. 208, 2009-07-14], Duck at Bat and You can Never Have Too Many "OO"s

Moving Image
Created: 2009


WordWorld (Television program). [No. 208, 2009-07-14], Duck at Bat and You can Never Have Too Many "OO"s
Summary: "WordWorld, an Emmy award winning television series on PBS KIDS', is funded in part by the Department of Education as part of the Ready To Learn literacy initiative. 'WordWorld' is just as it sounds -- a magical world made up of words where fun rules the day. In WordWorld, storytelling begins with WordPlay, allowing children to see how letters are put together to form words. Right before their eyes, these words come alive as playmates called WordFriends(TM), such as Duck and Sheep, and familiar objects called WordThings(TM), like Lamp and Truck.

"The curriculum of the WordWorld TV Series provides the groundwork upon which emergent readers can build early reading skills. It is informed by scientifically-based skill sets endorsed by research -- including the landmark report Teaching Children to Read by the National Reading Panel (2000) -- and an understanding of the developmental needs of the target audience.

"Each young child will come to the TV Series with an emerging and growing understanding of literacy. Though understanding of various literacy concepts will vary greatly from child to child, each will have some 'natural' experience with print thanks to the presence of signs, advertising, packaging, and other forms of print in the world around them. The curriculum recognizes that print will have been a priority in some homes and not in others.

"WordWorld does not assume that it will provide young viewers with either their first or a complete literacy environment. Rather, it will support and impact emergent literacy by inspiring children to read and by giving them tools for recognizing words and comprehending meaning as they take their early steps toward becoming readers.

"Early literacy skills are important for children's development and lay the foundation for reading competency. WordWorld differentiates itself from other children's shows by bringing words to life in a fun, engaging and tangible way for three- to five-year-olds, demonstrating that letters represent sounds, sounds make up words and words stand for real things in their world.

"The goal of the program is instant word recognition. To encourage truly in-depth learning, 'WordWorld' combines both sides of the 'flash card,' merging the picture with the spelled-out word, to help children tell stories, spark imagination and impart a love of words.

"Based on more than 15 formative research studies, every 'WordWorld' storyline incorporates at least one skill that is critical for emergent literacy from each of the following skill sets: Print awareness, phonological sensitivity and letter knowledge, comprehension, self-awareness and socio-emotional skills.

"Part of WordWorld's five-year grant awarded by the U.S. Department of Education is used for extensive research and testing of the show by The Michael Cohen Group. The research includes a rigorous summative study validating the educational effectiveness of WordWorld. This study indicated that children who viewed WordWorld benefited significantly in learning oral vocabulary, and reading and recognizing written words featured in the show."--2009 Peabody Awards entry form.

This episode contains two segments, Duck at Bat and You can Never Have Too Many "OO"s, and one short, "Get up and move."

Corporate Producers: WTTW (Television station : Chicago, Ill.) | United States. Department of Education | Public Broadcasting Service (U.S.)

Persons Appearing: H. D. Quinn | George Bailey | Daryl Ekroth | Marc Thompson | Veronica Taylor | Mirm Kriegel

Broadcast Date: 2009-07-14