Me and My Movie Campaign

Moving Image
Betacam Digital (DigiBeta)
Created: 2007


Me and My Movie Campaign
Summary: "CBBC me and my movie inspires and enables children, aged 14 years and under, across the UK to make their own films. The aim is to empower children to pick up a camera and tell their own story.

'This cross-platform initiative consists of free interactive resources, events, factual-entertainment television output and an innovative award, in association with BAFTA.

'The project was launched on Blue Peter and included two weeks of unprecedented broadcast in June 2007 at a special movie mansion in Pinewood studios, where aspiring young film-makers earned the opportunity to be trained by top names from the film industry, including Duncan Kenworthy, OBE. The project was also supported on air by CBBC Presentation, Smile, Do Something Different and Newsround.

'The me and my movie roadshow toured the UK this summer with free workshops and events at festivals and BBC learning centres across the country. This enabled thousands of children to participate by giving them access to equipment and support.

"To be in with a chance of winning the first CBBC me and my movie award, in association with BAFTA, children between the ages of 7 -- 14 years were invited to submit their original short films. Over 200 entries went through a stringent round of voting which culminated in a 'Super Jury' of industry experts and well known celebrity faces. The four selected young nominees attended the BAFTA Children's Awards in November, where the lucky winner was announced.

'The four nominated films are now viewable on the CBBC me and my movie website in the BAFTA area. This original 3D online space enables children to engage with film-making and upload, share and rate each other's films. It is the first film-making portal dedicated to this age group. The primary objective was to create a safe, child-friendly environment that places storytelling at the centre of a UGC video portal where children can connect and share their passion for film with other young filmmakers across the UK.

'Spin the 3D cube to explore the creative studios within this site, including: A virtual cinema to navigate through and WATCH child made films. The HOW TO guide to film-making, that's full of great interactive tutorials including the downloadable film-making toolkit (attached to application with over 150,000 downloads so far). A video UPLOAD section where children's films are moderated before being published on the site. The VIP LOUNGE, a personal space where children create a funky avatar and keep track of their submitted films. The SOUND FX, where sound effects and music can be used to add atmosphere to home made movies. And a MASH UP room - the most playful part of the site, allowing children to quickly create their own funny videos using video, audio and inbetweens to share with friends.

"This unique combination celebrates children's creativity, rewards achievement and showcases audience talent. It has provided the CBBC audience with a practical, entertaining and empowering journey - all the way from storyline development through to practical filming advice and a highly accessible distribution channel for their own films to watch and share."--2007 Peabody Awards entry form.

The entry submission contains information about the Me and My Movie Project. It gives a summary of the process the children and their movies went through, from the twelve children at Blue Peter's Movie Mansion, to the roadshow workshops, to the selection process, and finally, to the awards ceremony.

Corporate Producers: British Broadcasting Corporation | CBBC | British Broadcasting Corporation Learning

Broadcast Date: June 12, 2007