"Hurricane Laura: Live from Lake Charles" by The Weather Channel


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Content

"Hurricane Laura: Live from Lake Charles" by The Weather Channel
Summary: "Every year, people plan for weather disasters based on verbal cues from the media, a set of numbers and maps, and/or a complicated forecast graphic. But the full extent of danger is best understood when people see the disaster unfolding before them. While COVID-19 spread across the nation during the unprecedented 2020 hurricane season, The Weather Channel television network continued to provide audiences with life-saving insight, guidance and perspective on how to deal with the new normal and ways to stay safe through the Summer and Fall. This 2020 hurricane season had the most named storms - with 30 - taking the record from the disastrous 2005 season that brought Hurricane Katrina to New Orleans. It was only the second time the National Hurricane Center's list of storm names was exhausted since naming began in the 1950s. While only ten storms underwent rapid intensification, a number not seen since 1995, twelve made landfall in the U.S., also setting a new record. Six of those landfalling storms were hurricane strength, tying yet another record. One of the most devastating and deadly storms from the 2020 season was Hurricane Laura - a Category 4 storm that made landfall near Cameron, Louisiana, on Aug. 27 with 150 mph winds. It is the strongest hurricane on record to make landfall in Louisiana since 1856. The storm, which killed at least 77 people, caused over $14 billion in damage, according to The Advertiser (https://www.theadvertiser.com/story/news/local/2020/12/09/google-trending-searches-news-2020-hurricane-laura-louisiana/6505108002/). In the days leading up to Laura’s landfall, The Weather Channel consisted of live coverage of the developing storm, both in-studio and in the field. Field location reporting spanned across 13 cities - including Key West (FL), Alexandria (LA), Lake Charles (LA), New Orleans (LA), Shreveport (LA), Little Rock (AR), Waveland (MS), Beaumont (TX), Galveston (TX), Houston (TX), Kemah (TX), Nacogdoches (TX) and Memphis (TN) - with 10 on-camera meteorologists dedicating 7 days of live coverage that accurately captured on-the-ground conditions from various locations as the hurricane approached the Gulf Coast. The pinnacle of the network’s Laura coverage came overnight on Aug. 27 as the storm made landfall - with on-camera meteorologist Stephanie Abrams reporting live from the Golden Nugget Hotel & Casino in Louisiana. As a spirited and dedicated meteorologist, Stephanie’s professionalism and passion transmitted through her field-anchoring as she reported on the progression of Hurricane Laura, discussing how the pandemic was affecting safety precautions and procedures for impacted residents. In the enclosed clip, she can be seen steering two TV crews away from falling glass and debris as Category 4 Hurricane Laura came ashore with 100 mph-plus winds during a live broadcast. She continued her outstanding reporting, explaining the dangerous impacts of the storm to viewers as well as the projected forecast of Hurricane Laura, as the Gulf Coast prepared for landfall. During Stephanie’s nearly two decades with The Weather Channel as an esteemed on-camera meteorologist, she has seen her fair share of hurricanes from the front line, yet, nothing compared to the unprecedented and devastating 2020 hurricane season. A few metrics included below demonstrate The Weather Channel’s excellent coverage of Hurricane Laura coverage across its platforms: - The Weather Channel was the 2nd highest rated cable network on day leading up to landfall (8/26) for Total Day and Prime, and #5 rated cable network for P25-54 delivery during the 3-day average of Hurricane Laura coverage; - Our reporting reached nearly 31M+ viewers, and nearly 1 in 5 households across the 5 days of Hurricane Laura coverage - The Weather Channel OTT app reported 43M+ minutes consumed during the 5 days of Hurricane Laura (a +661% increase versus the average of the prior 4 weeks) and accrued over 316K+ unique visitors across the 5 days with 195K+ unique visitors on day of landfall alone and, 174K+ app downloads across the 5 days with 103K+ downloads on 8/26 (highest number for single-day downloads to date) - Local Now saw an increase in consumption: 23M+ minutes consumed across the 5 days of Hurricane Laura coverage (a +118% increase versus the average of the prior 4 weeks) with 8M+ minutes consumed on day of landfall alone (a +263% increase versus the average of the prior 4 Thursdays) as well as a +25% increase in visitors across the 5 days (924K+) and, 23K+ app downloads during the 5 days (a +35% increase versus the average of the prior 4 weeks) - Pattern reported over 825.5K+ minutes consumed during the 5 days of Hurricane Laura with 499.9K+ minutes consumed on day of landfall alone, 1.3M unique viewers across the 5 days with 890.8K+ unique viewers on day of landfall alone and strong viewer engagement with viewers averaging 35 seconds in time spent viewing across the 5 days."--2000 Peabody Awards entry form.

Corporate Producers: Submitted by: The Weather Channel television network. Produced by: The Weather Channel television network. Presented by: The Weather Channel.

Persons Appearing: Kelly Cass, Reynolds Wolf, Jen Carfagno, Felicia Combs, Paul Goodloe, Alex Wilson, Jacqui Jeras, Alex Wallace, Melissa Nord, Tevin Wooten, Chris Bruin, Mark Elliot, Julie Martin, Carl Parker, Mike Bettes, Dr. Rick Knabb, Dr. Greg Postel, Todd Borek, Ray Stagich, Jordan Steele, Stephanie Abrams, Jim Cantore, Chris Warren, Colleen Coyle, Jeff Morrow, Robert Ray, Charles Peek, Justin Michaels

Broadcast Date: 2020

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