"It Means the World to All of Us" Environmental Public Service Campaign [entry title]

Moving Image
U-matic: 3/4 inch videotape
Created: 1990


"It Means the World to All of Us" Environmental Public Service Campaign [entry title]
Summary: "Included here are the elements of an environmental project presented by KLRU TV-18, public television in Austin, Texas. GSD&M, an advertising agency that took KLRU on as a pro bono account, collaborated with KLRU. It all started in April of 1990 when television and radio public service announcements were distributed to the Austin Association of Broadcasters (AAB), giving them the option of tagging the spots as desired. Fourteen radios and TV stations out of the 19 AAB members broadcast the spots throughout the rest of 1990. KLRU tagged its regularly aired as well as its new special environmental programs [with the] 'It Means The World To All Of Us' logo. A soft feed of 'It Means The World To All Of Us' spots was provided nationally by Southern Education Communication Association so stations across the country could broadcast them. In another area of the year-long outreach effort, KLRU's Community Advisory Board Members participated by giving away trees at an area mall one Saturday morning in April. KLRU-TV staff members participated as a volunteer Town Lake clean up crew during the fourth annual media event in August 1990."--1990 Peabody Awards entry form.

Contains the following spots: It means the world to all of us -- The Barge -- The Garbage -- The Will -- How to recycle -- Plant a tree -- Ocean wave -- Flock of birds -- Watering plant -- West cave #1 -- West cave #2 -- Blue hole.

Corporate Producers: KLRU (Television station : Austin, Tex.) | GSD&M (Firm)

Broadcast Date: 1990